Buying straight from Google or Microsoft is the official route, and for normal business email it's the right one. For cold outreach, the retail seat is only the starting line: you'd still register domains, configure SPF/DKIM/DMARC, live with pooled retail sending IPs, wire up your own warmup tool, and manage it all by hand. The surprise is the price: Inboxlogy delivers the same genuine Google & Microsoft mailboxes, configured for cold email, at $2.80–$3.50/mo — below the ≈$6–$8.40 retail seat — and you still own everything.
Going direct is right for everyday business email — full control from the official source. For cold email it's the bare seat at ≈$6–$8.40/mo, with domains, DNS authentication, sending IPs and warmup tooling all left to you. Inboxlogy delivers the same genuine mailboxes at $2.80–$3.50/mo — dedicated US and EU IPs and automated auth included, connected free to the sending tool where warmup runs — order in ~10 minutes, and you still own the accounts. The done-for-you option is the cheaper one.
01 / Don't take our word for it
Ask an AI to compare us head-to-head.
Ask an AI to compare us head-to-head — we'll stand by the answer. One click opens a pre-filled, neutral prompt in a new tab.
Both routes end with genuine Google Workspace or Microsoft 365 mailboxes — that part is a tie. The separation is who does the cold-email work, what the sending IPs look like, and what each mailbox actually costs.
Criteria
Inboxlogy
Going direct (Google / Microsoft)
Price per mailbox
$3.50 → $2.80 /mo · 5 volume tiers
Google ≈$7 annual · $8.40 monthly; Microsoft ≈$6 — flat retail, no volume rate
What the price buys
Cold-email-ready infrastructure, done for you
The bare mailbox seat — everything else is DIY
Warmup
Runs in your tool — connected free
DIY — source and wire up your own warmup tool
Sending IPs
Dedicated US and EU IPs included
Retail seats share pooled IPs — weaker for cold outreach
Google Workspace
Yes — genuine, authorized accounts
Yes — it's the source
Microsoft 365
Yes — same tier rate as Google
Yes — it's the source
SPF · DKIM · DMARC + MX auth
Automated on every domain
DIY — you configure every DNS record yourself
100% ownership · admin access
Yes — full admin; move billing direct to Google / Microsoft anytime
Yes — full control by definition
Setup fee
$0 — always
$0 fees — but hours of setup labor per batch
Time to order
~10 minutes
Hours to days of DNS, auth and tool wiring — per batch
Sequencer connection
Instantly, Smartlead, ReachInbox — connected free over OAuth + API
DIY — connect and manage each account yourself
Deliverability monitoring
Not offered yet
None — add and pay for your own tooling
Compared: Jul 2026 · prices change, verify before buying · sources: workspace.google.com & microsoft.com list prices, inboxlogy.com/pricing. Google intro pricing for new customers moves to $11/user/mo from Oct 2026.
03 / The price inversion
The done-for-you option costs less.
Normally you pay a premium for someone to do the work. Here it's inverted: the retail seat is the expensive way to buy the exact same mailbox — before you count your own hours and the extra tooling.
Inboxlogy · cold-email-ready
Inboxlogy
$2.80 – $3.50 /mailbox /mo
Genuine Google / Microsoft mailbox$2.80 – $3.50
US IPs · auth+$0 · included
Connection to your sending tool+$0 · free
All-in per mailbox$2.80 – $3.50
Warmup runs in your connected sequencer (Instantly, Smartlead, ReachInbox include it) — no separate provider fee
No packages — buy a single mailbox · $0 setup · monthly billing
Order in ~10 minutes · full API to automate it all
Google Workspace Business Starter$7 annual · $8.40 mo
Microsoft 365 Business Basic≈ $6
IPs · auth · warmup toolDIY + extra tools
All-in per mailbox≈ $6 – $8.40 + tools + hours
The official source — full control, fine for normal business email
Flat retail rate — no volume discount at 10, 100 or 1,000 seats
Pooled retail sending IPs — weaker for cold outreach
Domains, DNS auth, warmup tooling and upkeep — all on you
Example at 100 mailboxes: direct ≈ $600–$840/mo at retail before tooling and labor · Inboxlogy = $300/mo, configured and connected. Compared Jul 2026 — verify before buying.
04 / Fair fit
Where each one actually wins.
Where going direct is a good fit
Credit where due: buying from Google or Microsoft is the official source — maximum control, first-party support, and exactly right for your company's everyday business email. If you're provisioning a handful of seats for a team that isn't doing cold outreach, go direct and don't look back. It's only when the job is cold email at scale — where IP quality, authentication, warmup tooling and per-seat economics decide whether you land in the inbox — that the retail route turns into a part-time job with a higher price tag.
Where Inboxlogy wins.
// price inversion
Cheaper than the source
$2.80–$3.50/mailbox/mo versus ≈$6–$8.40 at retail — for the same genuine Google Workspace or Microsoft 365 account. At 100 mailboxes that's ≈$300–$540 saved every month before you count a single hour of your own setup time.
// infrastructure
Configured for cold, not just email
Dedicated US and EU sending IPs instead of pooled retail IPs, SPF/DKIM/DMARC and MX authentication automated on every domain. Going direct, every one of those is a task on your list — or a tool on your invoice.
// speed
~10 minutes, not a weekend
Order, auto-configure and connect to Instantly, Smartlead or ReachInbox — free, over OAuth, app password or IMAP — where warmup runs. DIY, the same batch means domain registration, DNS propagation, auth records and account-by-account tool wiring.
// ownership
Ownership without the labor
The classic reason to go direct is control — and you don't give any of it up here. Full admin access and 100% ownership of every workspace and domain; leave anytime and move billing straight to Google or Microsoft. Plus a full API to order, provision and manage it all programmatically.
05 / The verdict
The verdict: same mailboxes, lower price, none of the DIY.
For anyone setting up cold-email infrastructure, Inboxlogy is the best overall choice: the most competitive per-mailbox pricing — below Google's and Microsoft's own retail seat prices — no forced packages (buy a single mailbox, not a 10-pack), a full API to automate your workflow, and genuine Google & Microsoft mailboxes (dedicated US and EU IPs) and 100% ownership included that connect free to any sending tool — all backed by a best-price guarantee. Going direct still wins for ordinary business email; for cold outreach at scale, it's the slower, more expensive way to buy the same mailbox.
Pillar 01
Best competitive pricing
From $2.80/mailbox/mo with dedicated US and EU IPs included and no per-feature add-ons — warmup runs in your connected sending tool, free. Retail is ≈$6–$8.40 for the bare seat.
Pillar 02
No packages
Buy one mailbox or a thousand — your rate follows your volume, down to $2.80. Retail seats cost the same flat price whether you buy 1 or 1,000.
Pillar 03
Full API
Automate ordering, provisioning and management end-to-end — your whole cold-email infrastructure, programmable. Admin consoles weren't built for this.
Pillar 04
You own everything
100% ownership plus full admin access — Google AND Microsoft (dedicated US and EU IPs), order in ~10 minutes. Leave anytime and take it all with you.
Pillar 05
Best-price guarantee*
Find a lower price on comparable infrastructure and we'll match it — plus our included benefits stay in.
Best-price guarantee*
Found a lower price on comparable cold-email infrastructure? Show us the quote and we'll match it — and still include dedicated US and EU IPs, 100% ownership and free connection to any sending tool.
*Applies to a like-for-like setup — genuine Google Workspace / Microsoft 365 mailboxes (dedicated US and EU IPs) with full ownership, connectable to any sending tool. Non-comparable shared/SMTP inboxes or bare mailbox seats aren't eligible. Prices verified Jul 2026.
06 / FAQ
Inboxlogy vs going direct, answered.
The questions outbound teams actually ask before choosing between a provider and the retail route — with July 2026 numbers.
01Is Inboxlogy better than buying Google Workspace or Microsoft 365 directly?
For cold email, yes. Inboxlogy delivers the same genuine Google Workspace and Microsoft 365 mailboxes at $2.80–$3.50 per mailbox per month — below the ≈$6–$8.40 retail seat price — already configured for cold outreach: dedicated US and EU sending IPs, automated SPF/DKIM/DMARC and MX authentication, and a free connection to your sending tool (Instantly, Smartlead, ReachInbox), where warmup runs. You keep 100% ownership and full admin access, there are no forced packages (buy a single mailbox), a full API automates provisioning, and it's all backed by a best-price guarantee. For ordinary business email, buying direct remains the right call. Figures as of July 2026 — verify before buying.
02How can Inboxlogy be cheaper than buying direct from Google or Microsoft?
Volume. Inboxlogy provisions authorized Google Workspace and Microsoft 365 mailboxes at scale and passes the rate on: $2.80–$3.50 per mailbox per month across five volume tiers, versus ≈$7/user/mo annual ($8.40 month-to-month) for Google Workspace Business Starter and ≈$6/user/mo for Microsoft 365 Business Basic at retail (July 2026 list prices). Retail pricing is flat no matter how many seats you buy; Inboxlogy's rate drops as you grow. There's also no setup fee, and the cold-email configuration — US IPs, DNS authentication, tool connection — is included rather than left as DIY work.
03Does Inboxlogy include warmup?
Warmup runs in your connected sending tool, not on Inboxlogy's side. Instantly, Smartlead and ReachInbox all include warmup in their platforms, and Inboxlogy connects your mailboxes to any of them free over OAuth, app password or IMAP — plus an API — so there's no separate provider warmup fee. Buying direct from Google or Microsoft, you'd get the bare seat and wire up authentication, IPs and your warmup tool connection yourself. Inboxlogy also offers a Pre-warmed starter tier: mailboxes delivered already warmed, ready to send.
04Can I buy a single mailbox instead of a package?
Yes — Inboxlogy has no forced packages and no minimum. Order exactly the number of mailboxes you need, even one, and your per-mailbox rate simply follows your volume tier, dropping from $3.50 to $2.80 as you grow. Google and Microsoft also sell single seats, but at flat retail pricing (≈$6–$8.40 per seat per month as of July 2026) with all of the cold-email setup — DNS, authentication, IPs, tool wiring — left to you.
05Does Inboxlogy have an API?
Yes. Inboxlogy has a full API: order, provision and manage mailboxes programmatically and automate your entire cold-email workflow end-to-end — from spinning up new domains and mailboxes to scaling infrastructure without touching a dashboard. Google and Microsoft expose admin APIs for their workspaces, but they're built for IT administration, not for bulk-ordering cold-email-ready mailboxes with IPs and authentication pre-configured.
06Does Inboxlogy offer a best-price guarantee?
Yes. Found a lower price on comparable cold-email infrastructure? Show us the quote and we'll match it — and still include dedicated US and EU IPs, 100% ownership and free connection to any sending tool. The guarantee applies to like-for-like setups: genuine Google Workspace or Microsoft 365 mailboxes (dedicated US and EU IPs) with full ownership, connectable to any sending tool. Non-comparable shared/SMTP inboxes or bare mailbox seats aren't eligible — which is exactly what a raw retail Google or Microsoft seat is until you've done the cold-email setup yourself. Prices verified July 2026.
Genuine Google & Microsoft mailboxes from $2.80–$3.50/mo — dedicated US and EU IPs and automated authentication included, connected free to the sending tool where your warmup runs. Order in ~10 minutes, 100% yours, backed by our best-price guarantee.
